The edifice of democracy rests on sturdy foundation and peoples’ participation. When the subsets of society realize their roles and responsibility in governance and development, partnerships of varying nature take root and in turn increase the efficacy of existing representational forms of participation. Media has evolved into an effective tool of mediating this message, connecting people, mobilizing and motivating action, all with a larger vision of infusing present structures of democratic governance with new roles and meanings.
PATRIKA CONNECT is a campaign to restore democracy to the grassroots and build up a close-knitted network of citizen volunteers in the city wards. The primary purpose of the initiative is to engage them meaningfully for ward development. The tag line of “Aawaz do Halaat Badlo” (Speak Up, Bring Change) gave to the masses a call of awakened citizenry, connected them as volunteers and helped them aggregate demand around various issues related to health, urban welfare, roads, water, safety, environment, among others.